Everyone has heard the story, if you ask 10 people who saw a car accident “What happened?”, you’ll get 10 slightly different answers. When I had this discussion with a colleague, it came to mind, does this apply to software as well?

We would describe MCP4 ourselves as,

Membership software for small companies that sell digital products or services online who waste time administrating an inefficient sales process. MCP4 automates this process allowing companies to focus on their customer needs rather than administration.

So I asked a few customers to answer this question, “In 1 line, describe what MCP4 is to you?“, here are some of the results.

Jordon Said: A complete subscription management system for online web-based memberships.

Marco Said: Essential to manage the subscriptions and members communications.

Jim Said: It’s a back-end membership database software with password protection of files and folders. It helps me manage my sales orders and protects my downloads from free-loaders.

So how would you describe MCP4 membership software?

An interesting exercise to run if you are on a software development team, ask everyone to write/email a description of the product. Now the important part, ask your client to do the same. How well do they match?

It’s all about prospective. Which prospective is right? The simple answer, which ever one pays the bills!